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How tablet advertising differs from mobile advertising: Key metrics

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28 August 2014, 2:08 pm by: Patrick Pierra

While tablet advertising is usually considered as part of the broader mobile advertising category, a recent survey points to key differences in formats and performance.

Medialets, who operates a mobile ad serving platform, recently compiled data from campaigns run across its network on both smartphones and tablets from January to June 2014.

Here are some key findings:

Tablets get only 12% of all ad impressions served on mobile devices. The average click-through rate on ads (CTR) is 44% higher on tablets than on phones (0.59% vs. 0.41%) The delta in CTR is even stronger for static ads: They are clicked 53% ... Continue reading >> How tablet advertising differs from mobile advertising: Key metrics appeared on TabTimes on August 28, 2014 at 2:08 pm. Please see our terms for use of feeds. [ Permalink | Email this | Comments| Follow @TabTimes| Subscribe to TabTimes newsletters ]
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