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Smartphones and tablets are both mobile devices, but a Forrester analyst says marketers are making a big mistake if they lump the two together.

The primary reason marketers need to consider a specific tablet strategy is that smartphones are far more mobile, can’t-leave-home-without-it, devices. Tablets? Actually, almost the reverse; they’re far more commonly used in the home by consumers.

“Tablet marketing enables marketers to engage with influential customers who spend less time on PCs and print media,” says Forrester analyst Thomas Husson, who recently Continue reading >>

Why tablet marketing is totally different than mobile marketing appeared on TabTimes on May 23, 2013 at 1:54 pm. Please see our terms for use of feeds. [ Permalink | Email this | Comments| Follow @TabTimes| Subscribe to TabTimes newsletters ]