The Next WebThe Next Web Headlines

Lessons from David Ogilvy’s contrarian management advice

‹ PrevNext ›
24 October 2014, 3:35 pm by: Gregory Ciotti
david ogilvy smokeGregory Ciotti is Help Scout‘s resident content marketer. He also gets nerdy about behavioral psychology at Sparring Mind. This post originally appeared on the Help Scout blog. A true leader is one who inspires loyalty with no regard to rank or position. David Ogilvy, the vaunted “Father of Advertising” and legend among the marketing community, has surely earned the designation of leader. While his true cunning lay in the craft of copywriting, throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture. The care he put into making every word matter for... This story continues at The Next Web
< Prev   Next Item >