T-Mobile isn't a fan of the concept of shared data plans, soon to be rolled out by both Verizon and AT&T. In a post at the company's Issues & Insights Blog, VP of marketing Andrew Sherrard says that consumers do not want, nor would they benefit from a 'one size fits all' family data plan model. "Do families really want to keep track of each others’ data consumption? We don’t think so," he says. "Just imagine mom’s email is suddenly unavailable because her teenage son watched an HD movie on his phone, consuming the family’s data allotment."

According to Sherrard, T-Mobile is sticking by the belief that family members are better served by individual data packages. He also uses the opportunity to highlight that T-Mobile doesn't levy...

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